The look of the stand can be perceived in two ways: from the inside and from the outside. The people on the inside need to feel comfortable. Their expectations concerning ergonomics and aesthetics need to be fulfilled. The finish, when you look at it from a short distance, has to meet the highest standards and the receivers cannot have the impression they are dealing with makeshift and accidental aught. The furniture in the exhibition space need to be as comfortable, functional and stable as they are in living spaces. These criteria apply to the tiniest details, such as a lath connecting two surfaces, the fixing of floor coverings or a cup used to serve coffee. One of the very important elements of the space of the stand are flowers or vegetative elements that warm up and glamorize the interior.