The light is the key to the heart and mind of your contractor or client. It may fulfill a utilitarian function, but it can also constitute an attractive and unique element of space. It can create the right atmosphere — it can make people at ease or give them a boost of energy. What is more, it may motivate and aid making a decision. Thanks to the light, we can direct the attention of the receivers to specific parts of the stand, focusing their attention on the advantages of the product or exposed information. Finally — thanks to flexible neon lights — we can generate luminous information. The possibilities of using light to create direct and emotional messages are great.