The marketing experts are aware of just how colors are important when conveying a message about the values of products or services. The right choice of colors influences the mental state of the visitors of the stand.

The impact of colors on the reception of commercial messages has already been noticed in the first half of the 20th. century when the study of advertising entered its third period — the era of marketing research. It was the moment when psychologists and sociologists started being hired. New field called the psychology of seeing emerged. Among all it investigates how we perceive shapes and colors. The theories developed throughout the years were also confirmed in practice.

We use this knowledge effectively in the industry of exhibition stands, both in creating forms and choosing colors. Through the exhibition space, we can influence the emotions of receivers and create optimal and organized environment used to make valuable business contact.